Deal or no deal: How Kim Kardashian and Lewis Hamilton became the latest power-brand couple

Tamara Ceaikovski

In the world of celebrity, there’s nobody better to hitch your wagon to than Kim Kardashian. As Lewis Hamilton couples up with the reality mogul, Lydia Spencer-Elliott unpacks the mutual marketability of their ‘showmance’ relationship Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest