Tom Cruise and Brad Pitt Can Relax. AI Won't Kill Movies

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Justin Hackney is used to being ostracized. The movie producer, who played “the infected kid” in director Danny Boyle’s 28 Days Later, shadowed Boyle for years and then pivoted into tech halfway through his career, taking roles with OpenAI and ElevenLabs to evangelize the benefits of generative artificial intelligence tools in filmmaking and advertising. Friends from the industry stopped talking to him; one ad agency executive had his head in his hands as he listened to one of Hackney’s presenta

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Tom Cruise and Brad Pitt Can Relax. AI Won't Kill Movies https://www.bloomberg.com - 20.03.2026 04:00

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Tom Cruise and Brad Pitt Can Relax. AI Won't Kill Movies https://www.bloomberg.com - 20.03.2026 04:00