Bad Bunny has been impossible to miss — and this week, he'll be even harder to ignore. The Puerto Rican rapper made history at the 2026 Grammys after winning the album of the year award for "Debí Tirar Más Fotos," the first Spanish-language album to win the award in the show's history. On Sunday, he will perform at the Super Bowl Halftime Show , bringing his music to new ears. During the artist's meteoric 10-year rise from grocery bagger to global superstar, Bad Bunny has changed the landscape