Kamala Harris’ social media strategy in the run-up to the 2024 presidential election was filled with Gen Z dog whistles: viral branding based on pop music, memes , camo hats that were a double entendre . It was an effective way to get attention and news coverage, as well as a mountain of user generated content online. But for months, the accounts have been dormant — until today. On X, Harris herself announced the rebranding of @KamalaHQ in a video message. The account is now @headquarters_67, “