Ferrari wanted to take on Chinese EVs with the Luce - then the backlash started

Business

The new Ferrari Luce, the brainchild of iPhone designer Sir Jony Ive, is unlike anything the Italian carmaker has ever created - so is the backlash it is facing. Its launch was such a big deal that Italian President Sergio Mattarella and Pope Leo were invited to view the luxury brand's first electric vehicle (EV). But internet critics, investors and even politicians have hit out at the Luce - which is Italian for "light". The firm's shares fell 8% the day after the unveiling , as a host of

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