Gen Z founder says this is the No. 1 human quality AI can't replace: It's 'always going to come from a person'

Business

Though she's perhaps best known for being a tech entrepreneur, Sophia Kianni also describes herself as a "creative and a storyteller at heart." Kianni, 24, is the co-founder of Phia, an AI-powered shopping startup, which she launched in April 2025 with her college roommate Phoebe Gates. The duo also co-hosts "The Burnouts," a business and lifestyle podcast. Kianni says she isn't worried about AI encroaching on creative work . In fact, she's confident that creativity is the No. 1 quality that AI