Craig Campbell walked away from the river of investor money flowing into AI to create, of all things, a website. Sure, Campbell probably could have started an AI company. He’s a former engineer at Meta and an experienced tech founder who in 2022 sold his last venture — an e-commerce tool for businesses that use Shopify — right as the AI boom was booming. “I had my prior VC investors breathing down my neck, going ‘start something else. We’ll write you a blank check.’” He had other ideas. People