"The catalyst was about mid-2024," said Stephanie Wilks-Wiffen from eToro, an online broker. That was when she read the annual Boring Money report, which showed that the gender investment gap had widened in the United Kingdom, with men making up almost 60% of investors. That inspired eToro to start developing its Loud Investing campaign, which aims to educate and empower women to invest. Launched in October 2025, it isn't the only initiative targeting women investors, by far. Wilks-Wiffen has