As the 2026 box office finishes its spring run with “The Super Mario Galaxy Movie” on top and a controversial Michael Jackson film nabbing a record opening for a biopics, no one can argue that transmedia isn’t a key strategy for Hollywood. Nic Hill , co-founder and chief innovation officer at creative agency Sawhorse Productions , knows this all too well. Hill is this week’s featured guest on Variety podcast “ Strictly Business .” He details how his team makes the most of gaming platforms like